As recently as five years ago, major business publications were printing articles predicting the demise of online shopping stores. Some experts believed that e-commerce was a trend, something that would die down in time. How useful could online retailers be, specifically for goods like clothing, shoes and jewelry, which people want to see, touch or try on before they make a purchase?
The continuing success of business to consumer online retailers like Amazon and eBay have proven that e-commerce is here now to keep and will continue to grow. It's a secure bet that online shopping is only going to upsurge in popularity as more and more people rely on the Internet for their everyday needs. As an example, consider the amount of money that Americans have now been spending each Cyber Monday. Cyber Monday is the Internet's answer to Black Friday, the post-Thanksgiving shopping blowout. In 2011, American consumers spent a massive $1.25 billion, a 22% increase from the prior year's total.
More people are willing to invest money online for several reasons. After a long period of development, e-commerce has evolved in to a a secure and reliable method to buy and sell products. Not just that, consumers prefer to buy from online shopping stores, because they have usage of much more than what is available locally and by comparing online retailers they can get it at the most effective price.
Well established online retailers such as Amazon and Buy.com have now been riding the e-commerce trend and raking in profits for years. Other major retailers that have a huge offline presence such as Best Buy and Macy's have also been expanding their online presence. Fortunately you don't have to be a major business to be able to build an on line store. Actually, countless small businesses have made the move online and additional are carrying it out each day.
There are some businesses that already have a stone and mortar store in an area community. They want to reach customers beyond their borders to improve profits for the business. Building an web store is an ideal way to complete this. Additionally, there are a number of individuals who sell exclusively online, which saves plenty of expenses such as renting a store and hiring salespeople. Lots of small businesses got their start through e-commerce and remain very successful. There's definitely without doubt online shopping stores are likely to be around for an extended time.
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